Search Engine Optimisation, commonly referred to as SEO, is the practice of improving the ranking of your website in organic search, i.e. enabling your website to appear higher in search engine results pages (SERPs) when a search is performed using an online search engine, such as Google, Yahoo! and Bing.
A key objective of an effective SEO campaign is to enable organic growth of SERP rankings, rather than using methods that might provide good results in the short-term but may be harmful to your site’s reputation and performance in the long-term.
While SEO is useful and applicable in a very wide variety of marketing scenarios, following are some typical cases in which SEO is often utilised for effective results. Do these scenarios apply to you?:
a. Business Owner: I am the owner of a brick & mortar business. I have a corporate website that contains information about my company and its offerings. While I concentrate on building my business, I need a knowledgeable SEO expert who can help use the Internet to increase awareness by attracting more website visitors. In the long run, I hope to attract millions of visitors to my website and continue to grow my business.
b. Marketing Professional: I am a marketing professional and am familiar with the more “traditional” methods of marketing. I need to work with a good SEO company that can help me bring in more online traffic to my website, from Google, Yahoo! and Bing search engines.
c. Ecommerce SEO: I am operating an online business. Targeted traffic to my website is absolutely critical for the growth and success of my business. I need to work with an ecommerce SEO specialist that can help grow my business online and by attracting a large number of targeted visitors.
d. SEO for Better Results: I am currently using an SEO company but I am dissatisfied with the performance and broken promises of my current SEO service provider. I am looking for a professional SEO company to help boost my website’s rankings to the top of search engines.
Guaranteed SEO Benefits
There are numerous benefits of a good SEO campaign, including:
1. Multiple search engines
Instead of targeting a single search engine, platform or site, as is the case with most other forms of Internet marketing, SEO enables you to gain a good foothold in the results of multiple search engines, including Google, Yahoo and Bing, as well as other smaller search engines that may gain greater prominence in the future.
2. Long-term results
Unlike other forms of online marketing campaigns, where the results of your efforts do not remain for long, an SEO campaign enables you to enjoy the benefits of the SEO results for a good period of time, even up to many years.
3. Enhancement of brand profile
Even if there is no immediate response to the appearance of the site in search results, in the form of a click, having your website’s link appear in search results on a regular basis creates a long-term impression on the minds of prospective customers, suppliers, staff and other business partners. This helps raise the profile of your enterprise and creates greater brand awareness.
4. Beating the competition
It is worth noting that having your website perform better in search results has the added benefit of pushing your competitors’ websites downwards as your site’s listing overtakes the competitors’ website rankings. So, while you improve your own performance with SEO, this also has an impact on your competitors’ chances.
5. Increase in targeted traffic
Not only do you get more traffic, you get more targeted traffic. This is because your website’s link appears in results for keyword searches that are relevant to your products and/or services and a person performing an online search for those keywords is more likely to be interested in the search results.
6. More enquiries, more sales, more revenue
Attracting more targeted traffic to your site increases the chances of your business receiving more enquiries through your website. This in turn enables you to make more sales and generate greater revenue for your business.
Having discussed the benefits of SEO, it is important to point out that SEO does have a significant negative point and this is that once you see the results generated by a well-conducted SEO campaign, you are likely to have serious regrets about not getting started on SEO sooner and missing out on potentially great opportunities in the past.
Guaranteed SEO Solutions
CommIT’s team comprises of highly qualified SEO experts, with in-depth knowledge and experience in the field of Internet marketing. This enables us to offer our clients SEO solutions with guaranteed results. We have a proven track record of impressive results that we have achieved for our clients and you can tap into the expertise and knowledge of our consultants to:
- Increase exposure and enhance credibility of your business on the Internet
- Attract a lot more targeted traffic to your website
- Generate greater interest in your products and services
- Increase revenue for your business
CommIT Consultants can provide you with a guaranteed SEO and online marketing plan that meets your requirements at a reasonable budget.
Contact CommIT for Guaranteed SEO Solutions
Please contact CommIT Consultants to find out more about how our guaranteed SEO solutions can enable you to radically improve the profile of your business on the World Wide Web. We will be glad to hear from you.